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During our first meeting, we try to get an understanding of your personality and business vision so that we can create a logo that represents you and sends a clear message to your audience who you are. Logo design includes primary and secondary logos with inverse color copies within your color palette.
Color themes are an important part of branding because it helps your customers and audience recognize your brand more quickly. Colors also affect how your brand is perceived and evokes an emotional response. Most consumers make decisions based on emotions and if your color theme represents your brand personality, you’re more likely to attract your ideal customer or follower.
Before we design your logo and choose your color palette, we generally start by choosing the perfect font. This helps us decide your brand personality. Are you vintage, modern, or feminine? Does your messaging need to be elegant and airy with a pretty script font or does it need to be bright and bold with a show stopping modern font? There is so much content online and we want to make it easier for your audience to associate your content with your business or account through consistent messaging and typography.
Setting up your website, marketing plan, and brand is a very important and personal process. We want to make sure we are the right fit for you, so we take the time to introduce ourselves and learn more about you. We want to make sure you’re comfortable with handing over this part of your business or blog.
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