Should your business have a blog? This is a great question to ask as a business owner. Not every website needs a blog. A couple of examples that come to mind are clothing stores, freelance photographers/videographers, or a dental or medical office. I would only recommend a blog for these types of businesses if they also have a goal/desire to educate their customers/audience.
For most other businesses though the short answer is, yes, your business should have a blog.
Improve SEO
Long-form content with keywords within your niche helps with SEO which helps customers find you. Our customers are using search engines like Google and Pinterest (yes, Pinterest is a search engine), to find answers to their problems, and as business owners, we try to offer solutions with our services and products.
Improve Sales
Once someone has found you through their search, blogs can also help a customer learn more about your business and products and guide them through the buying process. Customers like to do research about a product or service before making a decision. Your blog can help you with the selling process by going into greater detail about your service or product, helping them decide if you’re the right fit for them.
Nurture Relationships
This is also an opportunity to establish yourself as an authority within your market which strengthens your relationship with the customer. If your content is insightful, informative, and correct, they will feel more confident coming to you as a provider.
Control your content
Plus, it allows you to curate content for an audience that you own. Social Media channels have control on how and when your content is displayed to your followers. With a blog, you can write content without character limits or lifecycles and grow a subscriber list. Yes, a blog post can be moved further down the archive as your blog grows, but your audience can still receive this content through organic searches. Also, Social Media is focused on the latest posts and will only serve up recently posted or highly engaged content in their feeds.
Deliver Timely Content
With a subscriber email list, you have the opportunity to speak directly to your customers exactly when it matters most for your business. Emails to your subscribers do not have to be only about blog updates. Customers expect to receive other updates like news or sales. You cannot always guarantee that your customer will see your post on Social Media, but the average person checks their email 15 times a day.
If you’re needing help with your content strategy for your blog and social media, click the button, Work with AWD, below to book a meet and greet.
