Although web design is in our name, we provide additional services to help grow and expand your business online. Over the last few years, Social Media Marketing has really grown and should be a top priority in your business plan. People spend so much time on their social media accounts and by creating engaging content, you can attract new customers through these platforms.
Here are a few ways we can help with your Social Media Marketing strategy.
Create, Plan, Execute
We spend time with you to learn more about your business, what your services are and your business goals. Do your service options change with the season? Do you have major sales throughout the year? We look at all these factors and create a unique content strategy for you. We then plan out your social media calendar and start creating content that showcases your business.
Finding Your Target
We can spend a lot of time creating your social media content, but if we are not creating a message for your target audience, then the content strategy won’t be as effective. When we first start partnering together, we will create buyer personas to better understand why your customers purchase from you and try to find any roadblocks in the buying process.
Grow your audience
Once we have your content calendar planned out and we start posting on the social media platforms, you’ll start to see your audience grow. This is a slow growth because all platforms reward consistency and quantity when it comes to the algorithm. By having a plan in place, you no longer have to think about what to post on a daily or weekly basis and your followers will start to see you show up in their feeds.
Boost your content
You can grow from organic posts through tags, shares, and hashtags, but sometimes you might need a little boost to get your account in front of people. After we have created a marketing plan and start to grow your accounts, we can look at advertising and boosting content to see if it makes sense for your business.
